Qualitative


Qualitative Data Gathering Techniques And Facilities

Facilities: 2 discussion rooms, with one-way mirror viewing rooms and equipped with audio and video taping, and simultaneous translation

Techniques:
In-depths Interviews
    Standart depth interviews(in –facility or telephone)
    Paired depths
   Friendship Depths


Focus Group Discussion
   Standard groups
   mini-groups
   Extended creativity groups
   Friendship groups
   Conflict groups Triads
   Online groups

Ethnographic observations
Accompanied shopping trips (AST)
Web usability tests
Car or appliance clinics
Projective techniques
Enabling techniques
Brainstorm sessions
Simultaneous translation
Assisted Shopping
Trips Clinic tests
Creative Workshops
Ethnographic and exploration studies
Exit Interviews
Expert interviews
Ideation / creative sessions with consumers
Laddering Technique Interviews
Observation
Application of Projective Techniques
Laddering Techniques
Word Association & Sentence
Completion Cartoon & Bubble Pictures
Brand Personification
Collages
Dreams
Workshops











[Qualitative]