Qualitative Data Gathering Techniques And Facilities
Facilities: 2 discussion rooms, with one-way mirror viewing rooms
and equipped with audio and video taping, and simultaneous translation
Techniques:
In-depths Interviews
Standart depth interviews(in –facility or telephone)
Paired depths
Friendship Depths
Focus Group Discussion
Standard groups
mini-groups
Extended creativity groups
Friendship groups
Conflict groups Triads
Online groups
Ethnographic observations
Accompanied shopping trips
(AST)
Web usability tests
Car or appliance clinics
Projective techniques
Enabling techniques
Brainstorm sessions
Simultaneous translation
Assisted Shopping
Trips Clinic tests
Creative Workshops
Ethnographic and exploration
studies
Exit Interviews
Expert interviews
Ideation / creative sessions
with consumers
Laddering Technique Interviews
Observation
Application of Projective
Techniques
Laddering Techniques
Word Association & Sentence
Completion Cartoon & Bubble
Pictures
Brand Personification
Collages
Dreams
Workshops