Qualitative Data Gathering Techniques And Facilities
Facilities: 2 discussion rooms, with one-way mirror viewing rooms
and equipped with audio and video taping, and simultaneous translation
Techniques:

In-depths Interviews
Standart depth interviews(in –facility or telephone)
Paired depths
Friendship Depths

Focus Group Discussion
Standard groups
mini-groups
Extended creativity groups
Friendship groups
Conflict groups Triads
Online groups

Ethnographic observations

Accompanied shopping trips
(AST)

Web usability tests

Car or appliance clinics

Projective techniques

Enabling techniques

Brainstorm sessions

Simultaneous translation

Assisted Shopping

Trips Clinic tests

Creative Workshops

Ethnographic and exploration
studies

Exit Interviews

Expert interviews

Ideation / creative sessions
with consumers

Laddering Technique Interviews

Observation

Application of Projective
Techniques

Laddering Techniques

Word Association & Sentence

Completion Cartoon & Bubble
Pictures

Brand Personification

Collages

Dreams

Workshops