Data collection is, undoubtedly, the most important phase of a market research project.
For this reason,
OBJEKTIF places particular emphasis
on the quality of fieldwork.
The standarts of OBJEKTIF’s fieldwork fall in line with international
research codes and practices.
FIELD TEAM
OBJEKTIF recently completed the organisation of its field
team throughout Turkey.
OBJEKTIF Field Team is organized in seventeen
cities throughout the seven geographical regions of Turkey.
OBJEKTIF field team consists of 72 fully
trained interviewers. A particular group of interviewers has special
experience and expertise on medical research projects whereas most of the others
have experience in automotive, durables and FMCG sectors.
The interviewers assigned to the project gather in
OBJEKTİF’s Main Office in İstanbul prior to the fieldwork, to
receive a full day’s training and to conduct a pilot field study in İstanbul.
In each training session, the interviewers are briefed on general techniques of
interviewing (how to approach to a respondent, how to conduct and finish an interview,
etc.) and the specific requirements of the project at hand (sampling
and quotas).
REGIONS
OBJEKTIF’s Field Team focuses on seven regions of Turkey:
Marmara Region (represents 26 % of the total population) Central Anatolian Region
(represents 17 % of the total population) Aegean Region (represents 13 % of the
total population) Mediterranean Region (represents 13 % of the total population)
Black Sea Region (represents 12 % of the total population) South-East Anatolian
Region (represents 10 % of the total population) Eastern Anatolian Region (represents
9 % of the total population)
FIELDWORK CONTROL
The supervisors of
OBJEKTIF Field Team double check on fieldwork
and interviews.
At the beginning of the fieldwork, the supervisors accompany interviewers on the
first two or three interviews.
Afterwards, an average proportion of interviews (minumum 10 to 15 % of the interviews)
is back-checked by supervisors.